18 years scaling global DTC and B2B commerce, integrating ERP systems, and engineering the platforms that hold it all together.
Role
Digital & eCommerce Development Manager, leading digital platforms and commerce experiences across a portfolio of over 25 global brands.
Education
BSc Computer Science (Multimedia).
Certified
Certified Scrum Master · TOGAF 10 · Dynamic Yield Business Certification (CRO) · Google Foundations of Cybersecurity.
Stack
Shopify Plus (B2B & Global DTC)ERP (NetSuite, SAP & MYOB Acumatica)Amazon EDICeligon8nAtlassianAWSBrowserStackClaudeClickUpCypressElasticElestioFigmaHerokuHotjarKlaviyoSentry.ioSparkLayerSupabaseYotpoZendesk
Based
Born in the UK. Called Australia home since 2012.
Adventure
Two wheels, no support vehicle.
My passion is adventure by bicycle — self-supported across several continents, and still bikepacking to this day. Every trip becomes a written record: routes, gear, the good days and the hard ones.